The right case

The right case

Sustainability is the key word of the times we live in. More than ever, we need to rethink our choices and behaviour. We all want a liveable future. And we wine lovers also want a fruitful future for viticulture. - TEXT NIEK BEUTE | IMAGE EDITORS

The right case

All around us we see the impact of climate change. The wine world, too, is experiencing this to an increasing extent. This year, for example, France had its earliest heatwave ever and Australia is suffering from massive rainfall. The extremes are becoming more and more magnified and the vine has to endure it all again and again. To stop climate change, we need to drastically reduce our carbon emissions. All professions must do their bit, including the wine sector. Here, there are two factors that create the biggest CO₂ burden: packaging and transporting wine.

Bottle romance

There are more and more forms of packaging for wine on the market. These include the bag-in-box, beverage carton and can packaging. These were initially developed to reduce costs or for convenience, but are also increasingly a sustainable solution to reduce CO₂ emissions. Which brings us straight to the old-fashioned glass bottle, the age-old packaging form that is inherently linked to it. It was in 1821 that it was used to create a fixed shape and unit size for wine using a mould. It was only after World War II that bottle bottling was adopted by the entire wine market.



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