There are plenty of new challenges in a changing wine market. At wine importer Verbunt Verlinden, Floris Verlinden will take them on. He succeeds Peter van Houtert, who is retiring after a successful period of more than 25 years.
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Floris has been responsible for on-trade sales since 2018, following the merger of Verbunt Wijnkopers and Wijn Verlinden, and will now become managing director. 'With all the developments in the wine industry, I am confident that with his knowledge and years of experience, he is ready to take Verbunt Verlinden into the future,' Peter says of the changing of the guard. Recently, Peter was a guest speaker on our WINELIFE Magazine Podcast.
As president of the Royal Association of Dutch Wine Merchants (KVNW) and a wine enthusiast in his own right, he expressed his concerns about negative trends created by discussions on the effects of wine on health. While, unlike a cigarette, a glass of wine does fit into a healthy lifestyle - which also includes good sleep, healthy eating and exercise. In some cases, wine can even have positive effects on the body. So keep enjoying a glass.
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